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Honesty as a Marketing Strategy: Letting The Bitter Truth Do The Selling

Honesty as a Marketing Strategy: Letting The Bitter Truth Do The Selling

by Jamila Mustapha | Nov 9, 2017 | Marketing

I learned the effectiveness of honesty as a marketing strategy even before I typed my first word on Google. When I was about 8, an old man used to sell guavas in my area of residence. He would often announce his presence with a song, his sonorous voice permeating...

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I help entrepreneurs become the best expression of who they’re online and make their businesses more visible to the people that matter.

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